Though not quite in the Harry Potter league, a new Murakami novel is now an event.Īs evinced by the use of his surname alone on this new book, Murakami is now also a global brand.
On the evening before its release, queues began forming in bookshops in Tokyo and, a week after its publication, the book had been reprinted eight times, with sales of more than 1m copies. In February 2013, when the Japanese publication date of his latest novel was announced, the pre-order sales alone made it the fastest-selling book ever on Amazon Japan, where the first hardback edition numbered 300,000.
Haruki Murakami is unique among contemporary novelists insofar as he has somehow managed to remain a cult writer while selling millions of copies of his books both in his native Japan and in the many countries where his novels are now read in translation.
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